The Direct Mail piece was just delivered to my mailbox!SpotCo, the Advertising agency who created this piece, had a couple hundred thousand of these printed which "dropped" (industry lingo for mailed) this week.
This is the first introduction many people will have to Memphis. With a show that is not featuring a celebrity or is based on a known commodity like a movie, pieces like this become very important.
Here's what the inside looks like:
The goal is to tell the story and engage people enough so that they a. don't throw it away, b. are inspired to get more information, c. actually buy tickets, d. all of the above.
*Production photos by KevinBerne.com
